Business Model,Startup Costs (1-5),Time to Revenue (1-5),Scalability (1-5),Risk Level (1-5),Market Complexity (1-5) Subscription,3,3,5,3,3 Freemium,2,4,5,3,3 Marketplace,4,4,5,4,5 D2C,3,2,3,3,2 SaaS,4,4,5,4,4 Franchise,5,2,4,2,2 Service-based,1,1,2,1,1