Phase,Key Activities,Success Metrics,Common Pitfalls to Avoid
Research (Week 1-2),"Study chosen model, analyze competitors, identify target audience","Market understanding, competitor analysis complete","Perfectionism, over-researching without action"
Validation (Week 3-4),"Test demand, survey potential customers, validate pricing","Customer feedback collected, demand confirmed","Ignoring feedback, assuming demand exists"
Setup (Week 5-8),"Build website/platform, create initial content/products, set up systems","Platform ready, initial content created","Over-complicating, feature creep, delayed launch"
Launch (Week 9-10),"Go live, start marketing, acquire first customers","First sales achieved, feedback gathered","No marketing plan, expecting instant success"
Optimize (Week 11-16),"Analyze performance, improve conversion, refine offering","Improved conversion rates, positive ROI","Not tracking metrics, ignoring customer feedback"
Scale (Month 4+),"Expand product line, increase marketing, automate processes","Consistent monthly growth, stable income","Growing too fast, losing quality focus"