The name Inbound itself says that inbound marketing strategy is the one which retain the customer only with the effort of our own website without advertising.
While PPC advertising and all other outbound marketing strategies bring only short term contracts and achieve the short term goals of the company. But Inbound marketing strategies like keeping SEO , SMM, SEM and all brings long term contracts and make your business sustained one.
So the first and foremost thing you have to do in marketing is Search Engine Optimization, site speed, great design work -flow, Lead capture forms and call-to-actions. This post will talk about the essentials of Inbound Marketing.
You have to follow SMART method
Specific – Your goal should be specific as clear as possible list down the answers for Who, What, Where, Why, When and Which .
Measurable – Check the current benchmarks for the goals.
Is It Measurable?
Attainable – Your Goal must reasonable enough for the current status of your marketing strategy.
Relevant – It must fulfil all the business challenges will encounter.
Timely – Always it is mandatory to define time for your goals.
Before launching any product or service understand your target buyer persona (Leads who are able to purchase your product). Gather information like
- Personal Info
- Goals and challenges
- Professional Info
- Values and fears
- Potential Organizations
from the targeted audiences.
Create / Optimize Digital Assets
Digital Assets are the assets which your customers can easily access your company using a Website which is of Mobile-friendly one, having personalised content (real, interactive content so that your customer will know that there is a person behind it.) , Conversion opportunities such as give-aways in Landing pages, Smart call-to-actions and smart forms, etc.
Building Visibility can be achieved in many ways like Blogging, Content Marketing, Email Newsletters, Cold calls, etc. Your Blogging should be education oriented to the buyer personas like How To do something, etc.
Content Marketing includes
- Guest Posting
Lead Generation can be done by call-to-actions mentioned in creating digital assets. Active forms, Free Ebooks, content marketing tactics, A/B Testing and visual Optimizer.
Doing Content Marketing, creating awareness of your products or services, Buyer persona considerations, Taking decisions something like releasing free tools, offerings, etc. and proper sales with good communication.
Engagement and Frequency, Lead capture forms, Affiliate programs will bring leads on your doorstep.
Win Customers through Inbound Marketing
Successfully transferring Leads data into Customer Relationship Management (CRM) software’s and Marketing Tools for Marketing Automation, Sales force automation, Contact center automation, Geolocation technology, or location-based services. Mostly in Bizgolive we prefer to use hubspot marketing tools.
We have seen the Ultimate Inbound Marketing strategies throughout the post. If you are interested in getting more marketing news, updates, techniques kindly follow us in Facebook, Twitter and LinkedIn.